One of the rules that public relations follows is "do the right thing always", right? It is possible that he thought that this was the right thing to do and the money he received was a side bonus. I can't say for sure, I can only infer because I cannot speak for Scott McClellan.
It should not have mattered much to President Bush because it came out when he had less than a year left in his final term in office. The only consequences I see from McClellan's actions would be towards war efforts in the middle east. People might be less supportive of the war if they thought it was fueled by propaganda and thirst for oil.
McClellan didn't want to be the Joe Paterno of Jerry Sandusky.
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