I think the news release was insensitive at that particular time. The company should not have tried to tie-in to a story that was so recent. There were probably grieving families and friends of the victims who didn't need to hear that the apartment building didn't do a background check.
This is an example of shameless self-promoting. Flieshman-Hillard apologized, but the damage is already done.
The company could have used the story without doing it so publicly. They could have visited apartment complexes and had a personal meeting with the leasing managers. Then discussed how important it was for background checks on tenants and make a small reference to the body parts killer.
Who knows, my idea may be just as offensive. I personally think the harsh reality is that there are terrible people out there and background checks should be a thing for many situations.
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