I had previously seen the story about the pink slime on the news and spread around on Facebook as well. I was probably considered part of the crowded that denounced McDonald's and other companies that used the 'pink slime'.
The way the news made it seem was that there wasn't hardly any meat in their products. They played off the public's concern of what they were putting into their bodies.
There's not much Beef Products could have done to save face. Once the witch hunt gets going, it's hard to slow down the snowball effect.
If I had to take an approach, as a PR agent for the company, I would have tried to find the USDA meat inspector who coined the term, 'pink slime', and asked him to go on record saying the nickname was just something he came up with and the product has been safely used for years.
Maybe if the public knew that it was put into the meat to kill bacteria and make it safer for us and not just used as a meat replacement, then the public backlash might not have been so harsh.
Whoever said fast food was good for us anyways?
No comments:
Post a Comment