Occupy

I always thought the protest slogan, "We are the 99%", was catchy. The people who started the protest probably had great intentions. As more and more people joined in, the focus began to blur and lose direction. It started as a protest of the inequality between the lower/middle class and upper class, then it shifted towards the government violence towards protesters. If the protesters had kept sight on their goal and didn't differ the assembly might have been more effective.

The book stated that there was no clear leader or voice. If I had been running the show, I would have selected a good face for the movement. Somebody that could've conducted interviews and had a background that others could get behind. Perhaps a business woman with a family that made a livable wage, but was still having to live paycheck-to-paycheck due to inequality of pay.

Also, they needed a catchphrase that was drilled into the protesters heads. "We are the 99%" was great, but they needed to make sure that everyone understood that was what they were there for.

Lastly, I would have made efforts to make the protesters seem and look respectful. Nobody is going to take you seriously if you look like trash. All it takes is one person that looks ridiculous and an image will go viral and that will be the image associated with your movement.

Occupy Wall Street great end goals, but poor execution.