I don't think that it was that big of a deal that Morning Joe did not disclose that they were partnered with Starbucks.
Normally I would be very abrasive about a company or network trying to pull the wool over our eyes. But if their dedicated viewers watch the show they probably already knew that Starbucks sponsored them. Peyton Manning doesn't have to remind everyone he is sponsored by Papa Johns if he says anything good about them.
I think MSNBC handled it well. If they have been upfront about their relationship with Starbucks and were genuine about not their belief in the viewers knowing their partnership, then that's all you can do. I think apologizing would have made them look like they were sorry they got caught.
Starbucks got exactly what they wanted from the interview: easy advertisement and publicity. I wouldn't advise Mr. Schultz to have conducted his interview any differently.
If this situation was a big deal, then people should also make a big deal about companies that donate funds to political campaigns. Energy companies give aid to these republican candidates that get elected and they just to happen to reject policies that would make the companies lower carbon emissions and ultimately cost them money. But hey, lets focus on people trying to sell us coffee!
No comments:
Post a Comment