Kenneth Cole obviously did not realize how far-reaching a tweet is. There are all sorts of anonymous parody accounts that tweet similar tweets and people find funny. The only difference is that their twitter handle isn't connected to a image or brand.
The joke was obviously insensitive to the situation overseas. I think the best way to go about tweets from companies is to avoid controversial situations or any situation where people are being harmed or oppressed.
Commenting on pop culture and current events can be a great marketing strategy. When a team wins the Superbowl, you could use a play on words about the winning team as a funny tweet. But when people are suffering, it's not best to try to increase profits using their agony.
In the future I would advise Mr. Cole to follow the guidelines I have outlined before this. Mostly he should think before he tweets. That's just a simple rule for life. Think before you tweet (speak).
If anyone can be hurt by your message, then it should automatically be trashed.
No comments:
Post a Comment