Owensboro has many radio stations, but the top three that most people have playing are:
WSTO 96.1: Top 40 Hits / Owned by South Central Communications
WBKR 92.5: Country / Owned by Townsquare Media
WCJZ 105.7: Classic Rock / Owned by Cromwell Radio Group
The top two being the most played by age groups of 35 and under. Hot 96 (WSTO) sometimes is criticized for overplaying songs and making them exhausting to the ears shortly after their prime. WBKR plays only one genre of music, but people who aren't looking to hear any other types are completely comfortable with this set-up. WCJZ 105.7 gives a sort of nostalgic value to listeners who turn the up the volume when Queen or Phil Collins gets a spin. If I had to say anything was missing, it would probably be a talk show radio on the FM channel. There's not much worldly event value, besides the occasional morning show on WSTO poking fun at comedic events happening in the US. Also it could use a hip-hop exclusive station to better serve rap/ lyrical goers, such as myself.
There is an obvious diversity in radio ownership, but I feel like they might not be hitting all the demographics they could be. I know a plethora of people who would love to have a hip-hop station. It seems like they're saying that our Western Kentucky younger residents only care to hear Country or whatever is popular at the moment. I understand that it is a conservative state that may be too uptight to hear "gangster tune" (insert sarcasm), but I feel like a large portion of us are being under-served.
This has lead a large portion of people to move away from radio and instead play Pandora or Spotify. In my case I'd tune into Childish Gambino radio on Pandora, than be dragged through a repeat Avicii song. Whenever I ride with my friends in their vehicles, I hardly ever hear them play the radio, unless their phone is dead or forgot their Aux cord. Even then there has been occasions where we would rather ride and talk then turn on a radio station that doesn't appeal to us.
So if Owensboro doesn't get a hip-hop station, "imma start a riot, imma start a riot." Ha. A 2 Chainz reference... No? Okay.
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